BSB Cosmetic Award!
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“Most innovative cosmetic product”.


Daily face serum containing Tetraselmis suecica extract with soothing and regenerative action and Moringa Oleifera with purifying and anti-pollution effect. It also contains hyaluronic acid to deeply hydrate the skin. With patented Glycerosomal Technology.

Internal volume: 30ml amber bottle with pump dispenser.


WINNER of the BSB INNOVATION AWARD 2021 in the category

Most innovative cosmetic product“.

Gen-Hyal URBAN SERUM is a highly performing face serum, developed by the scientific collaboration between Prigen and a team of BioSEArch scientists, experts in the field of marine biotechnology. Thanks to this collaboration, the formula is enriched with Tetraselmis Suecica extract: a marine micro-alga precious for its soothing, regenerating and repairing properties.

The formula is also enhanced by Moringa Oleifera extract with detoxifying and anti-pollution action.

Rich in hyaluronic acid for an important anti-aging and smoothing action, the URBAN serum is improved by the Glycerosomal Technology patented by Prigen: a liposome-like technology capable of increasing the effectiveness of the active ingredients from 3 to 5 times compared to normal formulations. In fact, this technology works as a BOOSTER, a vehicle, which makes the action of the active ingredients on the skin more efficient. The Glycerosome is composed only of biocompatible ingredients such as lecithin and glycerol, improving the formula without weighing it down.

These precious ingredients make Urban Serum an indispensable ally for a complete, safe, effective beauty routine suitable for all skin types, even the most sensitive.

An essential serum to be used every day in every season. Daily use is recommended, every morning before makeup, to help the skin and remove the impurities of city life and deeply moisturize the skin face.

It can be used morning and evening to rebalance stressed skin.

Dermatologically tested for sensitive skin.

Ingredients (INCI)

Water, Glycerin, Lecithin, Moringa Oleifera Seed Extract, Tetraselmis Suecica Extract, Sodium Hyaluronate, Tocopheryl Acetate, Sucrose Stearate, Maltodextrin, Phenoxyethanol, Ethylhexylglycerin, Parfum.

How to use

Apply a small amount of serum to the clean face every morning and massage gently until it is completely absorbed.

The serum is not greasy and absorbs quickly. Continue with the usual cosmetic routine.

Recommended to be used every morning for healthier skin, ready to face daily life, and in the evening to detoxify and reduce redness or signs of irritation.

It can be used in combination with Gen-Hyal Plus or Premium, spreading a veil of URBAN SERUM immediately after having them completely absorbed.
For drier skin it is recommended to use a dose of Gen-Hyal Elargan at the end of the routine to nourish and make the skin softer and more elastic.

Dermatologically tested for sensitive skin.

Organoleptic characteristics

The serum has a very delicate texture that is easy to spread.

The color is “matt white” and carries an HYPOALLERGENIC fragrance of fruity and exotic corpse of green and flowery notes.

Excellent spreadability, not greasy and easy to absorb.