WINNER of the BSB INNOVATION AWARD 2021 in the category
“Most innovative cosmetic product“.
Gen-Hyal URBAN SERUM is a highly performing face serum, developed by the scientific collaboration between Prigen and a team of BioSEArch scientists, experts in the field of marine biotechnology. Thanks to this collaboration, the formula is enriched with Tetraselmis Suecica extract: a marine micro-alga precious for its soothing, regenerating and repairing properties.
The formula is also enhanced by Moringa Oleifera extract with detoxifying and anti-pollution action.
Rich in hyaluronic acid for an important anti-aging and smoothing action, the URBAN serum is improved by the Glycerosomal Technology patented by Prigen: a liposome-like technology capable of increasing the effectiveness of the active ingredients from 3 to 5 times compared to normal formulations. In fact, this technology works as a BOOSTER, a vehicle, which makes the action of the active ingredients on the skin more efficient. The Glycerosome is composed only of biocompatible ingredients such as lecithin and glycerol, improving the formula without weighing it down.
These precious ingredients make Urban Serum an indispensable ally for a complete, safe, effective beauty routine suitable for all skin types, even the most sensitive.
An essential serum to be used every day in every season. Daily use is recommended, every morning before makeup, to help the skin and remove the impurities of city life and deeply moisturize the skin face.
It can be used morning and evening to rebalance stressed skin.