Urban Serum 30ml
BSB Cosmetic Award!
33.00 Add to cart



“Most innovative cosmetic product”.


Daily face serum containing Tetraselmis suecica extract with soothing and regenerative action and Moringa Oleifera with purifying and anti-pollution effect. It also contains hyaluronic acid to deeply hydrate the skin. With patented Glycerosomal Technology.

Internal volume: 30ml recyclable plastic bottle.


Chiedi all'esperto Gen-Hyal

Hai dubbi o domande su come utilizzare il prodotto o desideri semplicemente un confronto con un nostro esperto?

Non esitare a contattarci!

WINNER of the BSB INNOVATION AWARD 2021 in the category

Most innovative cosmetic product

The formulation

Gen-Hyal URBAN SERUM is a high performance facial serum developed by a scientific collaboration between Prigen and a team of BioSEArch scientists who are experts in the field of marine biotechnology.

What is BioSEArch?

BioSEArch is a laboratory offering research and chemical-physical and microbiological analysis services in the food, agricultural and environmental sectors.
Thanks to this collaboration, the formula is enriched with the extract of a micro-algae, Tetraselmis Suecica, and the extract of an Indian plant, Moringa Oleifera.

Tetraselmis Suecica and Moringa Oleifera

Tetraselmis Suecica is a micro-algae valuable for its antioxidant, regenerating, repairing and anti-inflammatory activities. This natural ingredient is able to stimulate cell repair and reduce oxidative stress.
Moringa Oleifera is often called the ‘miracle tree’, as it is able to prevent and cure ailments and has the ability to grow in areas with unfavourable climates.
Moringa Oleifera is often used in dermocosmetics as it has many properties, among which are:

  • anti-inflammatory properties;
  • anti-microbial properties;
  • antioxidant properties;
  • anti-pollution activity.
Urban Serum and glycosomal technology

Rich in Hyaluronic Acid (0.75% at 1,700 Kda) for an important anti-ageing and smoothing action, URBAN Serum is supported by Prigen’s patented Glycosome Technology: a liposome-like technology capable of increasing the efficacy of the active ingredients by 3 to 5 times compared with normal formulations.

In fact, this Technology works like a BOOSTER, a vehicle, which makes the action of the active ingredients on the skin more effective.

The Glycosome is composed only of biocompatible ingredients such as lecithin and glycerol, enhancing the formula without weighing it down.

These precious ingredients make Urban Serum an indispensable ally for a complete beauty routine that is safe, effective and suitable for all skin types, even the most sensitive.

Complete your daily skincare routine with Gen-Hyal EYES to moisturise your eye contour and with BioActive LipCare to nourish your lips in depth.

Who is it suitable for?

Gen-Hyal Urban Serum is an essential high performance facial serum to be used every day in every season.

It is recommended for daily use, every morning before make-up, to help the skin and remove the impurities of city life and to deeply moisturise it.

Can be used morning and evening to rebalance stressed skin.

Dermatologically tested for sensitive skin.

Ingredients (INCI)

Water, Glycerin, Lecithin, Moringa Oleifera Seed Extract, Tetraselmis Suecica Extract, Sodium Hyaluronate, Tocopheryl Acetate, Sucrose Stearate, Maltodextrin, Phenoxyethanol, Ethylhexylglycerin, Parfum.

How to use

Apply a small amount of serum to the clean face every morning and massage gently until it is completely absorbed.

The serum is not greasy and absorbs quickly. Continue with the usual cosmetic routine.

Recommended to be used every morning for healthier skin, ready to face daily life, and in the evening to detoxify and reduce redness or signs of irritation.

It can be used in combination with Gen-Hyal Plus or Premium, spreading a veil of URBAN SERUM immediately after having them completely absorbed.
For drier skin it is recommended to use a dose of Gen-Hyal Elargan at the end of the routine to nourish and make the skin softer and more elastic.

Dermatologically tested for sensitive skin.

Organoleptic characteristics

The serum has a very delicate texture that is easy to spread.

The color is “matt white” and carries an HYPOALLERGENIC fragrance of fruity and exotic corpse of green and flowery notes.

Excellent spreadability, not greasy and easy to absorb.