Gen-Hyal URBAN SERUM is a high-performance face serum, born from the scientific collaboration between Prigen and a team of marine biotechnology researchers at the Anton Dohrn Zoological Station, and BioSEArch, an Italian biotechnology company dedicated to researching innovative pharmaceutical products from marine microalgae. Thanks to this collaboration, the formula is enriched with the extract of a marine microalgae, Tetraselmis Suecica: a natural antioxidant capable of stimulating cell repair and reducing oxidative stress, but also valuable for its regenerative and anti-inflammatory properties. Marine microalgae are rich in beneficial compounds with protective functions, but they offer many advantages over terrestrial plants. These small organisms, in fact, represent a renewable and sustainable source for the production of compounds beneficial to human well-being because they do not require large spaces to grow and their harvesting does not deplete the environment. To grow, like all plants, they require only water (seawater), mineral salts (such as nitrogen and phosphorus), and carbon dioxide, thus helping to counteract the increase in greenhouse gases.
Moringa oleifera is often called the “miracle tree” because it can grow in areas with less favorable climates. Native to the Indian and African subcontinents, it is a powerhouse of vitality and nourishment for the skin. The plant is rich in proteins, vitamins, mineral salts, beta-carotene, as well as polyphenols (flavonoids, phenolic acids) and phytosterols with antioxidant effects. The precious substances extracted from the leaves and seeds, in addition to inhibiting the activity of free radicals, help purify skin blemishes and oxidative damage, and deeply hydrate and nourish the skin.
Rich in hyaluronic acid (0.75% at 1,700 kDa) for significant anti-aging and hydrating benefits, URBAN serum is composed of plant-based emulsifiers such as lecithin and glycerol, which stabilize the formula without weighing it down.
These precious ingredients make URBAN SERUM an indispensable ally for a complete, safe, effective beauty routine, suitable for all skin types, even the most sensitive.
Complete your daily skincare routine with Gen-Hyal EYES to hydrate the eye contour area and BioActive LipCare to deeply nourish lips.
Who is it suitable for?
Gen-Hyal Urban Serum is an essential high performance facial serum to be used every day in every season.
It is recommended for daily use, every morning before make-up, to help the skin and remove the impurities of city life and to deeply moisturise it.
Can be used morning and evening to rebalance stressed skin.
Dermatologically tested for sensitive skin.
